From Benny Gold:
The current political climate we find ourselves in, combined with technological advancements unlike anything the world has ever seen, have many of us feeling nostalgic for decades past. Kodak, while constantly innovating how we capture our stories with current technology, have never lost touch with their roots in film. Hence the launch of Kodak's Super 8 filmmaking revival initiative. We teamed up with Kodak to shoot our new lookbook in the fuzzy sun-soaked haze that only super 8 film can offer. We went to Idaho to capture footage of our fresh, yet timeless apparel on Kodak's Vision 3 720|50 Daylight Super 8 film to briefly transport you back to the golden days.